Privacy Policy

THE QUEEN is committed to the security of your data, and of course, this extends to our website. We keep your information strictly confidential!

We use cookies and information from your browsing to create a profile of the audience that visits our site, allowing us to improve our services, products, and content, all in accordance with the General Data Protection Law (LGPD). Throughout this process, we maintain absolute confidentiality of your information.

What is the LGPD?

The General Data Protection Law (Law No. 13.709/2018) regulates the processing of personal data of customers and users by public and private companies.

What is personal data?

Personal data is any information capable of identifying you and/or any individual. In other words, personal data includes not only information that directly identifies a person (such as name, surname, CPF, RG, driver’s license, work ID, passport, and voter registration) but also data that, combined with other information, makes a person identifiable. Data such as gender, age, phone number, and email, even if not immediately identifiable on their own, can lead to identification when combined with other data.

What is data processing?

This is the term used by the LGPD to summarize everything a company can do with personal data it has access to, such as collection, qualification, sharing, and deletion.

What are cookies?

Cookies are small text files sent to your browser, containing records of your behavior when accessing a website, but they do not store personal data or affect your device’s system. We use cookies, pixels, and other technologies to recognize your browser or device, learn more about your interests, present essential services, improve your browsing experience, prevent fraudulent activities, and enhance your security during the purchasing process in our store.

Session Cookies

Session cookies are temporary cookies used to remember you during your visit to the site, and they expire when you close your browser.

Persistent Cookies

Persistent cookies are used to measure the effectiveness of our site, remember your site preferences, and remain on your desktop or mobile device even after you close your browser or restart it. We use these cookies to analyze user behavior and establish patterns to improve our site’s functionality for you and other visitors. These cookies also allow us to offer targeted advertisements and measure the effectiveness of our site, as well as the functionality of such ads.

What are your rights?

You have the right to request THE QUEEN to provide information regarding the processing of your personal data through the following requests:

Confirmation of the existence of processing of your personal data and access to the data;

Correction of incomplete, inaccurate, or outdated data – it is important that personal data be accurate and up-to-date, and it is your responsibility to keep it correct and updated;

Anonymization, blocking, or deletion of unnecessary, excessive, or non-compliant data according to the LGPD – you may request the blocking and deletion of your personal data, except in cases provided by law;

Portability of data to another service or product provider, upon express request, in accordance with regulations by the National Authority, respecting commercial and industrial secrets – data portability does not include data already anonymized by THE QUEEN;

Information about the sharing of data with public and private entities;

Information about the possibility of not providing consent and the consequences of refusal: THE QUEEN is available to assist and answer any questions that may arise regarding the processing of your personal data, including possible impacts from not providing consent;

Revocation of consent: you may withdraw your consent regarding processing activities that require it;

For any of the requests listed above, you should contact THE QUEEN through the contact information provided.

Changes to our privacy policy will be duly informed in this space.

THE QUEEN guarantees that it uses your personal data, such as address, payment details, and order content, solely for processing the orders placed, and they are not disclosed under any circumstances. Your information will be encrypted with SSL (Secure Socket Layer) technology. This means that only the store has access to your personal information, and no one else. When you fill in your data and send it to us, it is encrypted, making it unrecognizable during its journey across the Internet, ensuring confidentiality. Below is a summary of our security certificates:

Security Certificates

SSL Certificate: The SSL digital certificate is the highest level of security and is mandatory for all sites that transmit data, such as e-commerce sites that request sensitive information from customers, like email and credit card details. This certificate can be verified by the green padlock in the navigation bar, which certifies that the site protects the information sent by customers through data encryption, virtually eliminating the possibility of data interception. Secure sites are accessed via the HTTPS prefix, while sites accessible only through the HTTP prefix are not secure and do not encrypt the information.